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Starbucks 2017 Holiday Cup

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Starbucks 2017 Holiday Cup

Postby vms » Wed Nov 01, 2017 2:50 pm

How will xians complain about this year's cups.

https://www.usatoday.com/story/money/20 ... 818620001/
'Give Good': Starbucks holiday cup comes with color-it-in-yourself message



“Giving Good can be as small as someone opening the door for you, or recognizing the people that enrich your life — your child’s teacher, a caregiver, a family friend," added Fremar. "The holidays are a time to celebrate all the good we give to each other and our community.”

The cup itself drummed up tons of pre-release drama.

In October, a Starbucks employee posted a picture of decorated red cups that fans believed to be the chain's 2017 holiday edition.

Though it's a paper cup that's thrown out as soon as the hot drink in it is consumed, the cup is a big deal. Starbucks learned that the hard way in 2015, when it chose to make a plain red cup its seasonal beverage-container. That move caused an uproar from some consumers who felt it wasn't festive enough.

Last year, Starbucks did an 180 degree turn and released 13 different holiday cup designs — one more than there are days of Christmas. The company had asked customers to share their cup drawings and 1,200 artwork suggestions were submitted over an eight-day period.

The coffee giant began its cup tradition in 1997. Each one over the 20 years has been a riff on the rich shade of red that is symbolic of the holiday season.

Robert Passikoff, founder of the New York-based brand research consultancy Brand Keys, sees the holiday cups as a way for Starbucks to garner attention, not necessarily sales.

"It’s not a question of brand awareness. Every sentient being in the universe knows Starbucks," he said. "(Brands) take every single occasion to do whatever they can to create some sort of social buzz."

Starbucks stock was $55.44, up 60 cents or 1.10%, is mid-morning trading.
Men occasionally stumble over the truth, but most of them pick themselves up and hurry off as if nothing had happened.--Winston Churchill

The greatest ignorance is to reject something you know nothing about.--H. Jackson Brown, Jr.
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Re: Starbucks 2017 Holiday Cup

Postby Stoned Immaculate » Wed Nov 01, 2017 10:33 pm

I thought trump is bringing christmas back?
With a name like Smucker's, it has to be god.
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Re: Starbucks 2017 Holiday Cup

Postby zilch » Thu Nov 02, 2017 11:36 am

Starbucks, like Google and Amazon, is bent on world domination, but in a sort of non-bigoted way. Better than Trump but not as good as, say, local businesses.
You were born. And so you're free. So happy birthday.
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